Website / Personal brand
Betty
Lennox
A career, a philosophy, and a foundation, in one place.
The career establishes the credibility in the first two seconds. Everything after it is about the coaching.
Homepage, 2024
Betty Lennox had a career most people would build an entire website around. The harder problem was everything that came after it.
The situation
She arrived through word of mouth from a past client, with no website at all. A WNBA championship, a Finals MVP, Rookie of the Year, ten seasons, seven countries, and nowhere online that any of it lived.
The obvious move with an athlete is a highlight reel. That would have sold the career and buried the business, which is not what she needed. She was building a coaching practice, a training programme, and a foundation.
What we did
Built the site from scratch on her own domain, structured so the career earns the trust and the current work gets the attention.
Training sessions are the destination, with the options and the rates stated plainly rather than hidden behind an enquiry. Sample coaching videos sit near the top, so a parent sees how she teaches before they read what she has won. The Lennox 22 Foundation gets its own place on the page rather than a line in a footer.
The honours are all there. They sit where they belong, as the reason to believe the rest.
The player
A decade in the WNBA, seven countries, and a Finals MVP. The reason anyone books a session.
The coach
Private and group training, stated rates, and video of the actual coaching.
The foundation
Lennox 22, supporting abused and neglected youth. Its own section, not a footnote.
One page carrying three jobs: the record, the training business, and the foundation.
Full homepage, 2024
Carlos was able to bring all of those pieces together and create something that felt professional, strong and true to who I am.Betty Lennox
Former WNBA player and coach
A personal brand has to sound like the person. That is the whole test, and it is not one a template can pass.
Impact
Parents started calling about their daughters.
Betty was pleased with how the site brought her career, her statistics, her personal story, her coaching and her purpose into one experience. The challenge was presenting that much without the page feeling crowded or overly designed. After launch, she saw an increase in parents reaching out about coaching for their daughters.
A complete brand story
Career achievements, statistics, coaching and purpose in one experience.
Clean, focused presentation
A content-rich site that stayed polished, organized and easy to explore.
Increased coaching interest
More parents reaching out about coaching opportunities for their daughters.
What was in it
- Website design
- Website build
- Landing page
- Domain
- UX / UI
- Marketing campaign
Start here
Tell me what
you're building.
You do not need to know which service you need, or have everything figured out. Describe the business, and I will tell you where I would start and what it would cost.