Landing page / Brand / Campaign
Apex Brand
Solutions
A whole company, on one page.
The page says what it is at the top. A landing page, with the full site still to come.
Landing page, 2024
Apex designs, fabricates and installs visual environments. That is a lot to explain, and very easy to explain badly.
The situation
They wanted a landing page first, before committing to a full website. A sensible order, and one more small businesses should use: something real to send while the bigger decisions are still open.
The challenge was range. Creative, production and installation are three different businesses to a customer, and listing all of it at once reads as noise rather than capability.
What we did
Organized the range into a sequence instead of a list: conceptualization, then production, then installation. The same order the work actually happens in, which is also the order a customer can follow.
Then let their own photography carry the scale. Large format printing is a business where the proof is physical, so the page leans on what has actually been installed rather than on adjectives about quality.
The banner at the top states plainly that the full site is coming. Saying so is better than a landing page pretending to be a website.
Conceptualization
Renderings, space plans and layouts after a site survey. What it will look like before anything is printed.
Production
Graphics, banners, SEGs, fine art and material recreations, made in their own shop.
Installation
Kitting, fulfilment, logistics, and a crew that assembles the environment on site.
The proof the page leads with
One job, stated in numbers, instead of a page of capability claims.
Apex's numbers, not mine. The design decision was to give one job the middle of the page and let it do the work that a list of services cannot.
Three stages, one shop floor, one job at festival scale, and the range shown rather than described.
Full landing page, 2024
Carlos helped us take a very broad range of capabilities and turn them into a landing page that was clear, visual and easy for customers to understand.Former senior marketing lead
Apex Brand Solutions
One page, sent while the bigger decisions were still open. Sometimes the right first deliverable is the small one.
What was in it
- Landing page
- UX / UI
- Brand kit
- Marketing campaign
The landing page is not currently live. Screens are from the delivered design.
Start here
Tell me what
you're building.
You do not need to know which service you need, or have everything figured out. Describe the business, and I will tell you where I would start and what it would cost.